District Weddings

Designer-extraordiner, Payal Singhal started her clothing line to “fill a niche for eclectic Indian clothing for young style setters” and has made her way into fabulous wedding wear! From bright colored frocks to more traditional gowns, Payal’s collection is beautiful and unique. Payal tells us more about her designs and what inspires her:

How did you get your start designing wedding wear?

I launched my Label in 1999 in India designing mostly Indian Occasion Wear for girls my age. I was drawn to design for the young woman as there was a huge vacuum in the market and no one made trendy Indian clothes at that time. I was 22 at that point and as the label gained some momentum our client were getting married and wanted to wear our label on their big day. So I would say it was our loyal clients who steered us towards wedding wear.

Image Credit: Payal Singhal

What advice do you have for the modern Indian bride when selecting her gown?

I always tell all my brides only 2 things. First, don’t have any preconceived notion about what you think suits you. Try on garments to pick the right color, style and silhouette for yourself. Second, wear something you will be comfortable in or you will be miserable on your big day!

What pieces do you offer for bridesmaids?

We have a range of light lehngas, sarees and churidar kurtas even dresses ranging from $200 to $500 depending on the budget that the bridesmaids can wear. We can custom make pieces to size and even tailor small details like sleeves, lengths, necklines for each dress.

Image Credit: Payal Singhal

Where do you draw your inspiration for your collections?

I think the biggest inspiration come from our clients itself. I am also very inspired by the fabrics I work with and sometimes that’s how a collection comes together. Our silhouettes lend a lot from international trends and that’s why they have a more global and wearable feel to them.

For more information please visit www.payalsinghal.com.