District Weddings

Yesterday, you all saw the incredible photographs from the Bloomingdale’s “Pre Wedding” Wedding Party.  Well, it was there that we met Jonathan Mervis of Mervis Diamond Importers.

As we started to discuss the incredible trends in weddings these days, he mentioned something about a diamond cupcake.  Hold on –  if there are two things I LOVE, it is cupcakes and diamonds — I had to know more!  Here, Jonathan tells us about his incredible Diamond Cupcake – how fantastic is that?!

Who came up with the concept of placing Mervis Diamonds on a cupcake?  Who designed the cupcake?

It was  product of an evolution of thought.  Areen Movsessian came into our store one day to look at engagement rings, and as we started talking, it came out that he works at his family’s bakery and that they make a lot of wedding cakes.

We were talking about our similar lives — each of us working as the youngest in our family businesses.  We joked about combining our daily work and creating a diamond-studded wedding cake.  We didn’t think we would really do it, but were just having fun with the crazy idea.  Then, a few weeks later as we were planning for one of our trunk shows, I thought of Areen and whether we could actually pull this off.

Ultimately we chose a cupcake instead of a wedding cake because they’re petite and we felt they’d better show off the sparkle of our diamonds.  On one of Classic Bakery’s elaborate wedding cakes, the diamonds could get lost.

How much are the diamonds on the cupcake worth? What kind of diamonds are they?

Well we actually made two cupcakes.  Each worth about $30,000.  There are 8 round brilliant diamonds around the perimeter of each cupcake, each about half a carat in size.  Then in the center, we put a larger 2 carat asscher cut diamond.

What do you plan to do next?  A full cake?

The diamond wedding cake is an attractive option, but I also have some other fun ideas simmering on the back burner.  I like working with food and it just seems to excite people in a unique way.

Certain foods and flavors elicit a sense of desire that pairs well with scintilation of a diamond.  The different senses play off one another and the combination strikes the brain as an almost sensation overload.  It is something we are not used to and I believe it is exactly the juxtaposition of atypically-paired senses that seems to arrest our attention and pique curiosity.

I do not want to say exactly what is next but it ends in -ocolat.

Have you ever had a client use diamonds with food in an engagement proposal?

I have heard stories of guys proposing with a ring in champagne, or on the desert tray, or something along these lines.

The point of the diamond cupcake was to do something different and take people out of their comfort zone a little bit.  I wanted to challenge brides to do something unique on their wedding day, something that is especially relevant to them.  Invent new traditions!

We did not expect to sell any diamond cupcakes, but of course, if a bride is interested in truly one-of-a-kind desserts, we can do it!  On the one day where everything has to be just perfect, maybe going over the top on your dessert tray is not so crazy after all.

Thank you to Jonathan for stopping by to share what is almost beyond the imagination — Does it get any better than this?!